Six years after we saw the FCC formally propose “nutrition labels” for your carrier’s potentially confusing array of plans, the agency says it’s finally happening. This week, it’s ordering US internet service providers to adopt the label format you’re looking at below — or it will, as soon as some last bureaucratic elements get worked out.
Yes, all around the world broadband carriers use confusing and clickbait marketing to sell their services. Lots of details are hidden (such as cancellation costs) and it make sit difficult for consumers to compare apples with apples across the choices they have.
Thankfully, ISPs will still need to report their typical speeds and latency, not just reiterate their advertised speed. Hopefully, someone will audit that.
See Nutrition labels for broadband internet are finally nearly here
See the final nutrition label, ahead of adoption.