Now with a single source photo and zero technical expertise, an iPhone app called Avatarify lets you actually control the face of another person like a puppet. Using your phone’s selfie camera, whatever you do with your own face happens on theirs. Avatarify doesn’t make videos as sophisticated as pro fakes of Tom Cruise that have been flying on social network TikTok — but it has been downloaded more than 6 million times since February alone.
We always knew this was going to get easier and easier, and whilst this app is really not perfect, it is incredibly easy and quick to do. I did one in less than one minute using the demo mode.