If you don’t live in India, you’ve probably never heard of Fire-Boltt. It is the largest smartwatch brand in India, according to Counterpoint, and the fastest-growing smartwatch brand globally. It offers a bunch of different types of smartwatches (that mostly look like the Apple Watch) at very reasonable prices. It also offers a unique points system that allows users to earn “coins” that can then be redeemed for other products and experiences.
It’s a true testament to how well Fire-Boltt understands its market that it was able to jump out of the “others” category to usurp the mighty Samsung in just one year. In fact, Counterpoint says Fire-Boltt is growing at an astounding rate of 57%.
This is based on market share numbers, and obviously India itself makes a big percentage of the global market. They claim one unit is sold every 5 seconds. Its design seems inspired by the Galaxy Watch. It is a budget watch, so not competing at the high end in terms of specs. Certainly, as far as exercise accuracy goes Apple's Watch is still number one and Huawei also scores very well (accuracy). But for many average users, maybe the Fire-Boltt is actually what they need at a good price.
See Fire-Boltt Atom review: Budget smartwatch with bluetooth calling
The Fire-Boltt Atom has a great AMOLED display and a solid build quality, but can it compete with other products in the sub Rs 5,000 range? Here's what we think.