You can’t trust your eyes to tell you what’s real anymore, says the head of Instagram
“Instagram boss Adam Mosseri is closing out 2025 with a 20-images-deep dive into what a new era of “infinite synthetic content” means as it all becomes harder and harder to distinguish from reality, and the old, more personal Instagram feed that he says has been “dead” for years. Last year, The Verge’s Sarah Jeong wrote that “…the default assumption about a photo is about to become that it’s faked, because creating realistic and believable fake photos is now trivial to do,” and Mosseri eventually concurs.”
The message is clear: Seeing is no longer believing! The same has basically become true for video as well. Too many videos and photos are being posted daily onto, especial viral algorithm, sites to be quickly believed by the masses and reshared. Even some presidents have been taken in, mainly because such faked videos or photos also served their political purpose.
In 2026, we really have to be asking who is posting this, why are they posting it, is it verified from other sources, who gains from my outrage or fears from seeing this post. Like with cyber-security, humans prove to be the weakest link in the chain.
Unfortunately not all social media networks treat fake news equally. We'd have hoped by now Facebook would have learnt its lesson from the Myanmar violence. But rage-baiting unfortunately makes a lot of money for some networks.
See
You can’t trust your eyes to tell you what’s real anymore, says the head of Instagram
We’re all looking for the guy who did this.
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